OUFF GRAFIK IN COLLABORATION WITH BS AGENCY HAS DEVELOPED A VIBRANT AND MEMORABLE PACKAGING DESIGN FOR THE NEW COFFEE LEMONADE BRAND, COFFEENADE. THE GOAL WAS TO CREATE A DESIGN THAT WOULD REFLECT THE UNIQUE TASTE OF THE BEVERAGE AND ATTRACT A YOUNG AUDIENCE.
DESIGN PROCESS: WE BEGAN BY IMMERSING OURSELVES IN THE WORLD OF COFFEE AND LEMONADES, STUDYING TRENDS AND THE PREFERENCES OF OUR TARGET AUDIENCE. AS A RESULT OF THIS RESEARCH, WE IDENTIFIED THE KEY ELEMENTS THAT NEEDED TO BE PRESENT IN THE DESIGN:
ENERGY AND FRESHNESS: BRIGHT COLORS AND DYNAMIC SHAPES CONVEY THE INVIGORATING EFFECT OF THE DRINK.
NATURALNESS: THE USE OF NATURAL SHADES AND ILLUSTRATIONS CREATES A SENSE OF NATURALNESS AND PRODUCT QUALITY. TRENDY AND MODERN STYLE: A MINIMALIST DESIGN AND CONCISE TYPOGRAPHY ALIGN WITH CURRENT PACKAGING TRENDS.
