Diplomats Alus. Beer label design
Details
- Client
- Unda. Diplomats
- Category
- Packaging
- Created
- 2024
- Service
- Packaging design in Riga
When UNDA asked Ouff Grafik for the labels of its new Diplomats beer, the task was clear: a stylish, modern and minimalist beer label design for both the light and the dark beer. The label text is in Latvian. Nefiltrēts gaišais alus and Nefiltrēts tumšais alus mean unfiltered light beer and unfiltered dark beer.
Light and dark beer, one label system
On the back of each bottle the Diplomats character appears as a large cropped silhouette: a moustached figure in a bowler hat, gold on the light label and charcoal on the dark one. Next to it are the ingredients, a barcode, a QR code and a bottle symbol. A round mark of the brewery, Mazjūras Brūzis, shows a fishing hook over a hill and waves.
On the front, “Engurē meistarīgi darināts” (masterfully made in Engure) and “Radīts Engurē” (created in Engure) place the beer in Engure, the village where Diplomats is made.
One system carries two beers: the same layout, the same type and the same character, and only the colour changes. Ouff Grafik designed the labels in 2024. In the visuals the cream and ochre bottles stand side by side as a pair.