The Intelligent. AI community logo

Details

Client
The Intelligent
Category
Logo Design
Created
2023

The Intelligent calls itself an AI empowered community. We designed its logo and visual identity: a heavy wordmark with a hand-drawn “In”, a monogram, short and stacked versions, and a palette of five colours on a black base. Our Riga studio built the system so that the name can take an extra word and keep its shape.

A drawn In inside a heavy wordmark

The Intelligent — logo design, image 1
The Intelligent — logo design, image 2
The Intelligent — logo design, image 3
The Intelligent — logo design, image 4
The Intelligent — logo design, image 5
The Intelligent — logo design, image 6
The Intelligent — logo design, image 7
The Intelligent — logo design, image 8
The Intelligent — logo design, image 9
The Intelligent — logo design, image 10

The palette starts from black. Blue (#1B3DB7), red (#E9333D), violet (#5E2AA9), green (#70B189) and orange (#EB5C29) sit on top of it, and every colour has tints at 80, 60, 40 and 20 percent. The palette sheet lists RGB, CMYK and HEX values for print and screen.

On the cover, the white logo sits on black over a blurred glow that mixes violet, orange, green and red from the palette.

The name can take a second word. “the Intelligent women” is set in cream on red, and “the Intelligent space” in white on violet. In both, the “e” of the added word is drawn as a looped, ampersand-like glyph that echoes the swash in “In”.