Coffeenade. Energy and freshness

Details

Client: Coffeenade
Category: Packaging
Created: 2023
Service: Packaging design in Riga

Ouff Grafik in collaboration with BS Agency has developed a vibrant and memorable packaging design for the new coffee lemonade brand, Coffeenade. The goal was to create a design that would reflect the unique taste of the beverage and attract a young audience.

Three Coffeenade coffee cans leaning together on a beige background

Four Coffeenade Lemon Coffee cans showing front and nutrition label

Two Coffeenade Lemon Coffee cans, one with an open ring-pull lid

Design Process: We began by immersing ourselves in the world of coffee and lemonades, studying trends and the preferences of our target audience. As a result of this research, we identified the key elements that needed to be present in the design:

Energy and freshness: Bright colors and dynamic shapes convey the invigorating effect of the drink.
Naturalness: The use of natural shades and illustrations creates a sense of naturalness and product quality. Trendy and modern style: A minimalist design and concise typography align with current packaging trends.

01 — 04

contrasting colors, simple geometric shapes

Coffeenade matcha coffee can on sage green background

Two Coffeenade matcha coffee cans, one tilted, green background

Four Coffeenade matcha coffee cans in a row, front and back

Coffeenade red berries coffee can on pink background

Two Coffeenade red berries coffee cans, one tilted, pink background

Four Coffeenade red berries coffee cans in a row, front and back

The Coffeenade packaging design combines contrasting colors and simple geometric shapes. Each of the three flavors - lemon, matcha, and red berries - has its unique color palette and graphic element.

The packaging we designed has become an integral part of the brand and successfully stands out on store shelves. The packaging design not only attracts consumer attention but also effectively communicates the brand's values: energy, freshness, and naturalness.