Fish Pate package design for Diplomats

Details

Client
Unda. Diplomats
Category
Packaging
Created
2023

Unda is a Latvian fish products company, and Diplomats is its brand. Ouff Grafik designed the packaging for the Diplomats Fish Pate line — a family of tins in four flavours: Tikka Masala, Red Chermoula, Chilli and Classic.

Diplomats Fish Pate tins labeled Tikka Masala and Red Chermoula side by side
Diplomats Fish Pate tins labeled Chilli and Classic side by side

Design: one shared layout on a warm, skin-toned tin, where a single bold colour shape marks each flavour. The product name stays the same on every tin, so the line reads as one family on the shelf, while the colour tells the flavours apart.

The tins are rectangular with rounded corners and a ring-pull lid. The base is a soft pink-beige; Tikka Masala is violet, Red Chermoula crimson, Chilli deep plum and Classic slate grey-green. “FISH PATE” is set in large white condensed serif capitals, with the flavour name beneath in small serif caps, a handwritten script line, the Diplomats and UNDA logos, round badges and a barcode printed in the flavour colour.

01 — 02

One tin, four flavours, one colour each.

All four tins share the same grid, type and logo placement; only the accent colour and the flavour name change, so new flavours can join the line the same way.