The Good Mood Kitchen — logo and granola packaging

Details

Client
Good Mood
Category
Logo Design. Packaging
Created
2020

The Good Mood Kitchen is a food brand, and this project is about its granola. Ouff Grafik designed the logo and the packaging for a line of three granola flavours, with labels in Latvian.

Purple Good Mood granola bag shown front and back on grey background
Brown Good Mood granola pouch front and back with chocolate and nut flavour
Pink Good Mood granola pouch front and back with dried fruit and nut flavour

Design: a logo with the feeling of a good mood — soft, rounded and a little playful. “Good” and “mood” are stacked into one compact shape where the round letters overlap and flow into each other, framed by a small “the” above and “kitchen” below.

The wordmark is a high-contrast serif with interlocking, curling letters, shown in cream on raspberry pink, lavender and cocoa brown. The stand-up pouches use the same palette, one colour per flavour: a cream vertical band carries the logo, a round window shows the granola inside, and “GRANOLA” is set in hand-drawn capitals above the flavour name. The back keeps the band and adds icons, ingredient and nutrition text and a barcode.

01 — 03

Three flavours, three colours, one good mood.

The pouch layout stays the same for every flavour — only the colour and the flavour line change, so the range reads as one family and each variant is easy to tell apart.