Medoosa Artroom — logo, brand identity and packaging
Details
- Client
- Medoosa Artroom
- Category
- Brand Identity. Packaging. Logo Design
- Created
- 2016
The Medoosa Artroom brand appears here alongside posters and printed T-shirts. Ouff Grafik designed the logo and brand identity and applied them to business cards, pin badges, sleeve packs, a poster tube and clothing tags.
Design: a faceted line mark and a name that breaks apart. The logo is a polygonal shape drawn in thin lines, and the letters of MEDOOSA are scattered across a grid, so the name reads as a pattern as much as a word.
The palette is teal, black, dark grey and magenta on light grey and white. The business card shows the white line mark and the MEDOOSA name on teal, with teal text on a light back. Round pin badges repeat the mark in black, teal and magenta. The sleeve packs carry the scattered letters on the outer sleeve and slide out to reveal large numbers: 25, 50 and 110. A kraft poster tube and a black hang tag carry the logo in teal.
01 — 05
Seven scattered letters and one faceted mark.
Colour works as the variable: each sleeve pack and badge takes its own colour, while the mark and the letter layout stay the same.
The brand’s visual language continues in the prints shown with it: a lion’s head built from triangles echoes the faceted mark, and posters pair a whale, a camera lens and scissors with scattered type.