Rahbarber: bold graphics for a barber shop in Riga

Details

Client
Rahbarber
Category
Logo Design. Graphic Design
Created
2020

Rahbarber is a barber shop in Riga. Ouff Grafik designed its logo and a set of graphic materials around the slogan “Rock the cut”: stickers, postcards, pin cards, business cards and a price list.

Rahbarber Riga sticker, postcard and tape set in red, blue and yellow
Rahbarber Riga menu, business cards and logo tag in purple and orange
Rahbarber Riga red packaging with barber shop logo and stone bust portrait
Rahbarber poster and razor blade pin badge in packaging, purple and red

Design: the name is split into three syllables — rah / bar / ber — and stacked in a lowercase serif. Around this calm wordmark the graphics get loud: the letters are repeated, stretched, twisted into spirals and split by a lightning-like zigzag.

The palette combines red, purple, orange-yellow and cream. Alongside the serif logo there is a hand-lettered brush version and stretched outline lettering used on badges. The postcard shows a classical marble bust split in two next to the “Rock the cut” slogan; the pins are a razor blade and a Rahbarber badge.

01 — 04

A classic serif with a rock-and-roll attitude.

The identity runs across round and rectangular stickers, postcards, enamel pins on printed backing cards, business cards, a folder and a price list in Latvian.