Shine Agency: a wordmark with a wave inside the letter H

Details

Client
Shine Agency
Category
Logo Design. Brand Identity
Created
2021

For Shine Agency, Ouff Grafik designed the logo and brand identity. The guidelines cover logo colour versions, construction, the key graphic element, the colour palette and typography.

Orange Shine wordmark centred on dark grey background
Shine logo construction diagram showing grid and letterform breakdown
Shine logo build guide with geometric shapes forming the S mark

Design: the SHINE wordmark is set in wide capitals, and the crossbar of the H is replaced by a wave. Paired with the letter S, this wave — “S~” — became the main element of the identity.

The palette pairs orange-red with dark graphite, supported by light and mid greys; each colour is specified in RGB, CMYK, HEX and Pantone. On light backgrounds the logo works in orange, dark and grey, on dark ones in orange, white and grey. The typeface is Manrope in Regular and Bold, for headlines and body text. The wave repeats into a line pattern and appears in outline versions.

01 — 03

One wave turns a word into a sign.

Shine logo on orange and dark grey backgrounds
Shine logo color variations on light and dark backgrounds
Shine wave symbol pattern on orange background
Shine wave symbol pattern on dark grey background
Shine brand color palette with RGB and Pantone codes
Shine Manrope typeface specimen on orange background
Shine typography hierarchy in Russian and English text

The S and the wave work at any scale: cropped large as a supergraphic, repeated as a wave pattern or reduced to a single small wave on orange and dark backgrounds.