Valeria Ivanova: a personal brand in black, white and one line
Details
- Client
- Valeria Ivanova
- Category
- Logo Design. Brand Identity
- Created
- 2020
Valeria Ivanova works with service businesses: her materials describe a complex approach to their improvement and development, drawing on psychology, marketing, service standards and coaching. Ouff Grafik designed her logo and personal brand identity.
Design: the V—I monogram sits in the centre, with the full name set around it in a circle, like a seal. The dash between the initials extends into a thin line that runs through all the stationery.
The palette is limited to black, white and grey. The name is set in widely spaced capitals; texts use a light, clean sans-serif, with the statement “A good leader is not a boss. A good leader is a coach.” in bold capitals. Thin straight and diagonal lines cross the envelopes, business cards and letterhead. One layout combines the stationery with a black-and-white portrait.
01 — 03
Black, white and a single line that connects everything.
The identity is applied to a letterhead, envelopes, business cards, a folder and an all-black stationery set with thin line details.