Smoked sprats in a premium dress

Details

Client
Unda. Diplomats
Category
Packaging
Created
2024

For Diplomats, the fish brand of the Latvian company UNDA, Ouff Grafik designed the packaging for a range of smoked sprats in oil. The pack is a round tray with a window, so the golden fish itself becomes part of the design.

Diplomats Smoked Sprats boxes with olive oil bottle and rosemary on black background
Diplomats Smoked Sprats boxes with olive oil bottle, grapes and cherries on black background
Diplomats Smoked Sprats boxes with olive oil bottle and avocados on black background

Design: a deep olive-black background with a subtle pattern, gold lettering and a clear window that shows the product. The look is closer to a gourmet delicacy than to a classic tin of sprats.

Flavours: each variety has its own gold illustration of the ingredient — from grapes and rosemary to avocado — so the range is easy to tell apart on the shelf while keeping one strong family look.

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Dark, gold and appetising — a premium look for a classic Latvian product

Diplomats Gourmet Smoked Sprats box upright with oil bottle and rosemary sprigs
Two Smoked Sprats boxes overhead among avocados and oil bottle
Grid of many Smoked Sprats boxes repeating in diagonal rows
Stacked Smoked Sprats in grape seed oil boxes with grapes and oil bottle
Two Smoked Sprats with rosemary boxes beside olives and rosemary sprig
Row of five gold ingredient icons for grapes, rosemary, nuts, avocado and dill

The trays stack neatly and work both on the shelf and as a set, keeping the same visual language across all flavours.

The result is a packaging system that presents smoked sprats as a premium product and gives Diplomats a recognisable line that is easy to extend with new flavours.