Diplomats: The Art of Taste in Every Can

Details

Client: Unda. Diplomats
Category: Packaging
Created: 2024
Service: Packaging design in Riga

Ouff Grafik has developed a unique packaging design for the premium Diplomats Trout Fillet line of canned fish. The goal was to create a design that would reflect the high quality of the product, the variety of flavors, and emphasize its status as the leading canned fish brand in Latvia.

Four stacked Diplomats Trout Fillet rosemary tins beside rosemary sprigs on green

Diplomats Trout Fillet avocado oil tins beside a halved avocado on green background

Diplomats Trout Fillet olive oil tins with olives on olive-green background

Four Diplomats Trout Fillet tins with dill beside oil bottle on green

We began with an in-depth analysis of the Diplomats brand, studying its history, values, and target audience. A key aspect was to emphasize the product's naturalness, high quality, and variety of flavors. To achieve this, we conducted research on current trends in food packaging design and identified the key elements that needed to be present in our project.

The Diplomats Trout Fillet packaging is a set of ten cans, each of which is a work of art. The design is based on a combination of minimalist forms, vibrant colors, and natural textures. Each can has its own individuality, yet a unified style is maintained throughout the entire collection.

01 — 04

Trout Fillet tins in brine, overlapping with scattered salt and peppercorns

Trout Fillet with lemon tins stacked beside whole and sliced lemons

Trout Fillet tins in many flavours arranged diagonally on black background

Trout Fillet Mediterranean spice tins stacked with spice mix and oil bottle

Trout Fillet brine tins leaning together, pepper and salt scattered below

Trout Fillet grape seed oil tins tilted beside bunches of red grapes

Trout Fillet grape seed oil tin close-up surrounded by loose red grapes

Trout Fillet chilli tins stacked beside whole and chopped red chillies

Trout Fillet chilli tins tilted together on plain red background

Trout Fillet lemon tins tilted together on plain orange background

Trout Fillet pistachio oil tins beside two corked oil bottles and pistachios

Trout Fillet pistachio oil tins stacked with two oil bottles, pistachios scattered widely

Trout Fillet pistachio oil tins flanked by two corked bottles and pistachios

Trout Fillet rosemary tins beside a corked oil bottle and rosemary sprig

Trout Fillet rosemary tins from above, oil bottle and scattered rosemary needles

Trout Fillet rosemary tins from above, large sprig and loose needles scattered

Trout Fillet rosemary tins stacked with oil bottle and rosemary sprigs both sides

Trout Fillet dill tins stacked with oil bottle and fresh dill sprigs

Trout Fillet avocado oil tins stacked beside a halved avocado and oil bottle

Trout Fillet olive oil tins stacked with olives and an oil bottle

A unique color palette was developed for each can, associated with its flavor. For example, warm green hues are used for the avocado can, while rich reds are used for the chili can. Elegant and concise typography was used to emphasize the premium nature of the product.

The packaging we designed has become the hallmark of the Diplomats brand and successfully stands out on store shelves. The packaging design not only attracts consumer attention but also effectively communicates the brand's values: quality, variety, and naturalness.